On "Log Management and Analysis" as a market

Here is a fun bit for those interested in log analysis.

James Governor from the analyst firm RedMonk has this fun bit on the log management and analysis markets. He convincingly states that "log Management and Analysis as a market in its own right." Here are the quotes: "Where does compliance meet log management and analysis? In reporting. Its all about reporting. How do you get IT talking to the business? Provide reports in a language they understand - like Sarbanes-Oxley..."