I received a fun comment to my old post on CEF (here): "But your problem is that if all vendors agree on the same [log] format (and content), your company (LogLogic) won't earn as much money."
This comment represents a common misconception that I've heard a few times before. In reality, nothing is further from the truth - and our efforts to lead the establishment of log standards prove that as well!
I wanted to formulate my response to this, but then I remember that I already had to do it once, for the still-upcoming CEE whitepaper (yes, official website is still upcoming as well). Here is the quote that covers the benefits of log standards (in this case, CEE):
"Benefits for Event Consumers (vendors & products) [A.C. - what we mean here by 'event consumers' are log management and SIEM vendors who "eat up" the logs] will not have to worry about handling a different event syntax and description for each new version of each product, since these discrepancies should be non-existent in products supporting this standard. There would be no longer a need to employ an event mapping team to manually interpret and handle the different events produced by different devices. Additionally, the consumers can produce better, more accurate analysis because of the availability of detailed, meaningful information. "
So, in other words, log management people won't have to spent so much time and effort fighting artificial challenges imposed by diverse logging formats, fuzzy log contents and illogical log transport options and can find the real, more interesting peaks to climb: automate making meaningful conclusion from log data, predicting future faults and issues and overall enabling the log data to be used for a wide variety of goals in security, system and network operations and - yes!- compliance as well.