Here is a fun (and somewhat academic) article for those who like LinkedIn (www.linkedin.com), Orkut (www.orkut.com), Ryze and other "social networking" sites. Lots of people signed up and now, as I've read, many feel like they came to a party and now just wait for it to start :-) I can attest to my own LinkedIn experience that it feels like fun, but you are not quite sure why you are there, just like the above description indicates.
Sacred Cow Dung: A Functional View of Social Networking - Highlighting the Challenges Moving Forward: "A Functional View of Social Networking"
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