I got this link from [securitymetrics] mailing list and enjoyed reading the paper, thus it is reposted here.
Math Will Rock Your World: "From fledglings like Inform to tech powerhouses such as IBM (), companies are hitching mathematics to business in ways that would have seemed fanciful even a few years ago... From a business point of view, they're just begging to be analyzed. But even with the most powerful computers and abundant, cheap storage, companies can't sort out their swelling oceans of data, much less build businesses on them, without enlisting skilled mathematicians and computer scientists."
So, how does the above relate to this, pray tell me? :-)
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