So, David Rice of "Geekonomics" fame is speaking; the content is pretty much the same as the book, but he sure can speak! :-) [see my review of the book here]
The message is the same: cybercrime is due to bad software; market motivates people to create bad software ("don't worry - be crappy" idea); market will fail to create secure software, etc.
Result? The 0wned world.
So, how to you make insecure software MORE expensive to create than secure software? Laws? Insurance? What else will help? Only time will tell...