So WHAT Is He Doing Right?!

From "The 50 Most Important People on the Web":

"43. Mikko H. HypponenDirector of antivirus research, F-Secure

F-Secure's security news blog, written by director of antivirus research Mikko H. Hypponen, is one of the Internet's go-to places for learning about the latest security threats."


Yes, I do get that Bruce Schneier is on the list (how can he NOT be?), but this puzzles me to no end. Well, I have much to learn about personal marketing, it seems...