Tuesday, March 20, 2007

Doing a Media Interview for Security Vendors

Humorous it might be, but oh, so much truth in there ...

A quote:

"The Players

Interviewees generally come in threes. There’s the Main Guy, the Other Guy, and the PR Bodyguard."

"Main Guys can build a 20-slide Powerpoint around a single trivial feature upgrade that is entirely 100% identical to something their competitors introduced and briefed you on three weeks ago."

"...At this point, you need to show that you’re paying attention. So ask, “What are your target verticals?”. The answer is “healthcare and financial services”."

"The sixth slide has a diagram with some boxes on the left, some people typing on the right, and a cloud in the middle."

"The tenth slide has the name of an analyst you can call if you’re a fresh-out-of-college rookie or just totally fucking clueless and lost."

etc, etc, etc

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Dr Anton Chuvakin