Brazen Careerist: Blogging essential for a good career: "This column shows eight reasons why you should make blogging part of your career. "
BTW, this post was highlighted on Brazen Careerist blog by Penelope Trunk. Definitely check it out (Why? Its fun, why else? :-)
And here are the reasons, quoted from the paper - some of them are kinda fluffy, but read the paper anyhow:
"1. Blogging creates a network.
2. Blogging can get you a job.
3. Blogging is great training.
4. Blogging helps you move up quickly.
5. Blogging makes self-employment easier.
6. Blogging provides more opportunities.
7. Blogging could be your big break.
8. Blogging makes the world a better place."