Tuesday, February 23, 2010

Nobody Is That Dumb ... Oh, Wait XII

RSA is that time of the year when a lot of otherwise hidden hilarity is suddenly exposed – thru the work of noble PR folks. For example, below is a pre-RSA press email I received the other day – it made a perfect candidate for my “Nobody Is That Dumb ... Oh, Wait” series. The last post in the series was a while ago, so this was a perfect opportunity to revive the series.

“I know your time at RSA is filling up, but I wanted to tell you about “Embarrass Security” [company name sanitized – A.C.], a company that is changing the way companies protect their web properties. “Embarrass Security” is going to be at booth No. XXX [sanitized – A.C.] during RSA and will be:

  • Announcing a new ‘counter-hacking appliance’ for enterprises
  • Demonstrating a ‘live hacking & sting operation’  demonstration in the “Embarrass Security” booth (with the disclaimer that no animals will be harmed in the production of the demo)

With the counter-hacking appliance, “Embarrass Security” will demonstrate the ability to alert companies when hackers are knocking at the door, and can also show how they thwart evil intentions by making sure the hackers don’t actually see what they think they’re seeing. “Embarrass Security” enables enterprises to protect their web properties at a deeper level that even the bad guys can’t touch.”

Nothing to add really.. let’s all go buy the “counter-hacking appliances,” thwart some evil intentions and be done with it :-)  I can’t help but wonder what kinda people work for their product management / marketing team…

Possibly related posts:

Dr Anton Chuvakin