Very cool list of startup mistakes; many (painfully many, I'd say) apply to some of the security startups I've seen.
Some fun examples are:
#3 Marginal Niche – choosing an obscure niche to avoid competition might be fatal
#6 Hiring Bad Programmers - most of the e-commerce business in the 90s died because of bad programmers
#10 Having No Specific User in Mind – sometimes startups assume that somewhere there must be someone interested in their product. Somewhere…
#18 A Half-Hearted Effort – the lack of commitment towards the startup is not that rare ...
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