Change or Die!?

Don't like to change? Then die :-) This thought-provoking piece in "Fast Company" pretty much says that...

Change or Die: "Meanwhile, the leaders of a company need 'a business strategy for continuous mental rejuvenation and new learning,' he says. Posit Science has a 'fifth-day strategy,' meaning that everyone spends one day a week working in a different discipline. Software engineers try their hand at marketing. Designers get involved in business functions. "