So, here comes "The Test":
- Launch your web browser while sitting in the office at your headquarters
- Type your competitor's URL in the address field and press 'Enter!'
- Observe the result
- An appropriate website (duh!)
- An old version of their website announcing version 1.1 of their product back in 1998
- An unrelated website (possibly p0rn :-))
- Nothing, the connection fails or times out
If, while doing it from the office, you see anything from the range of #2-#4, congratulations: you compete with dumbasses!