Read this post ("E-Commerce Startups deal with PCI compliance" at "PCI Anwsers" Blog) and weeeeeeep: "I once was talking with a small business owner who was reading through the Self-Assessment Questionnaire (SAQ) and stopped at the first question, which basically said, Do you have a properly configured firewall? The business owner called into the back room and asked the store manager, “Hey, do we have a firewall?” The store manager replied that he thought they had a fire extinguisher which was up to date. I then watched as the store manger checked the “In Place” box on the form stating they had a properly configured firewall in place."
Wonna "sell PCI compliance" to small businesses? One need to get smart in a very special way! :-)