Now, we know that there are some dumb people out there. Thus, there would be some dumb people doing market research in security. Today the enlightened Mike Rothman attacks one batch of such people, who, after apparently months of research came up with this amazing deep (NOT!) insight: "Blocking viruses is the number-one reason companies purchase new network security products and services." Wow, that is sooo new, circa 1987. In fact, I am willing to be that compliance beat malware as a security motivator some time last year, at least as far as large orgs are concerned.
To add insult to injury, the Infonetics opus contains a few other humorous bits: 50% of companies have deployed NAC, while the other 50% haven't cause they don't know what NAC is. Seriously!